What is this?
The share of visitors who complete a transaction.
Formula
Transactions / Foot Traffic × 100
Required inputs
- Transactions
- Foot traffic
Free Tools Sales
Conversion Rate Calculator
Transactions as a share of foot traffic.
Worked example
100 transactions / 2,000 visitors = 5% conversion.
How to interpret it
Use with traffic quality, ATV and UPT to understand store performance.
Common mistake
Do not mix online sessions and physical foot traffic in one denominator.
When to use it
Compare store, campaign or period performance.