Sales
Average Transaction Value
Average revenue per completed transaction.
Formula
Total Sales Revenue / Transactions
Required inputs
- Sales revenue
- Transactions
Worked example
₹1,00,000 / 1,000 transactions = ₹100 ATV.
How to interpret it
Pair with UPT to decide whether bundles or higher-value products can help.
Common mistake
Use completed transactions, not visitors.
When to use it
Track basket value and selling effectiveness.